In 1990, Roxy made its debut designing swimsuits exclusively for women. After adding denim and snow gear to the label, the company introduced a line of women’s boardshorts in 1993 and proved that sporting a pair of shorts in the water is not just for boys.
Although the brand emerged 20 years after the founding of its father company Quicksilver, Roxy knew just what the surf wear industry was lacking and spearheaded the market on women’s clothing and apparel. Roxy’s heart logo—a playful, girlier version of the Quicksilver logo—is recognized worldwide as a leader in not just women’s surf apparel, but coastal lifestyle and laid back trends. Featured in magazines such as Lucky and In Style, Roxy has expanded beyond its beachy niche and can be found in high-end department stores and boutiques internationally.
A reflection of the company’s mission to bring sporty femininity to surfwear, Roxy’s boardshorts fulfill all of the requirements of versatility in and out of the waves, while remaining undeniably cute for the water girl (or just plain chic for the sunbather!) They offer a wide selection of lengths, including boy short, classic short and just-above-the-knee. Waistbands vary from drawstring, to snap button and simple wide-band stretch. Shoppers will be pleased with the array of funky, bold prints and plain solids. Roxy’s aesthetic always reflects an element of sassiness, like bright, contrasting drawstrings to jazz up simple solids, and bustling graphic prints. The “Fakie” short looks like a pair of distressed denim cutoffs, but are actually waterproof and effortlessly street-cool when paired with a halter bikini, a thin-strapped tank and flip-flops. Roxy’s boardshorts range from around $39-$46 and run XS-XL. Kids and babies can sport Roxy threads by shopping Roxy Girl and Teenie Wahine, both offspring of Roxy brand.